March and April showed continued activity across ESA’s digital channels, with website traffic remaining consistent and LinkedIn performance significantly increasing.
Throughout March and April, the website recorded 4,242 sessions and 5,337 page views, which is similar to the past months’ traffic. The average session duration was 21 seconds, slightly higher than the previous period. The bounce rate remained around 96%, continuing the pattern seen earlier in the year, with most visitors viewing a single page before leaving.
ESA’s LinkedIn community continued to grow strongly, adding 122 new followers and bringing the total to 3,597.
LinkedIn performance increased compared with the previous period. Impressions rose from 12,976 to 22,752, while reactions increased from 207 to 477. Clicks saw the strongest growth, increasing from 342 to 2,187, suggesting that content was particularly effective in driving audience action during March and April. The engagement rate also increased substantially, rising from 4.3% to 11.8%.
Thank you to everyone who contributed to ESA’s digital presence over the past two months, whether by creating content, sharing updates, engaging with posts or supporting distribution. Your efforts continue to strengthen ESA’s visibility and connection with the wider sealing industry.