With the summer months behind us, here’s a look at how our website and LinkedIn presence performed in July and August. The data highlights what’s driving traffic, which content resonates most, and how our network continues to grow.

Website Performance

Through July and August, our website recorded 2,821 sessions and 3,833 page views. Visitors spent an average of 47 seconds per session, while the bounce rate rose slightly to 49.1%, showing continued opportunity to improve engagement and on-site journeys.

Top Traffic Sources

  • Direct traffic (1,186 visitors): Now our largest source, highlighting strong brand recognition and returning users.
  • Organic search (1,016): A close second, showing sustained visibility in search results.
  • Email (245): A strong increase compared to June, reflecting targeted campaigns driving interest.
  • Social media (183): Mostly from LinkedIn, reinforcing its role in awareness and engagement.
  • Referral traffic (119): Demonstrating the ongoing value of backlinks and mentions.

Most Visited Pages

  1. European Sealing Association (Homepage)
  2. The FSA Spiral Wound Gasket Test Procedure Update
  3. PFAS Restrictions: Updates and Next Steps from ECHA
  4. PFAS Update: Latest Developments and Key Implications on U-PFAS Restriction
  5. Update on the European Drinking Water Directive (DWD)
  6. News Archive
  7. About the ESA

Top Visiting Countries

Our global audience continues to expand. The top five countries in July–August were:

  • France (508)
  • United States (315)
  • Germany (301)
  • United Kingdom (269)
  • India (155)

LinkedIn Engagement

Our LinkedIn presence saw steady growth over the two months, with 79 new followers, bringing our total to 3,291.

Performance at a glance

  • Impressions: 17,517
  • Engagement: 414 reactions, 3 comments, 11 reposts, and 603 clicks
  • Engagement rate: 5.9%
  • Posts published: 22

These results reflect strong interaction with our posts, continued relevance of our updates, and an expanding professional network.

Thank you to everyone who contributed content, engaged with posts, or helped promote our activities online. Each interaction helps strengthen our presence across the sealing industry and beyond.