The first two months of 2026 show continued activity across ESA’s digital channels. Engagement remains steady and provides useful insight into how audiences are finding and interacting with our content.
Website performance
Throughout January and February, the website recorded 4,396 sessions and 5,456 page views, marking an increase in overall traffic. The average session duration was 19 seconds, slightly lower than the previous period. The bounce rate rose to 96.7%, indicating that most visitors viewed a single page before leaving. This suggests that while content is attracting visits, there is room to further optimise user journeys and encourage deeper navigation.
Where visitors came from
- Direct (2,592): the largest share of traffic, indicating continued brand recognition and returning users.
- Organic search (916): a significant source of visits, indicating good search visibility and discoverability.
- Email (395): a stable contribution driven by newsletter distribution and direct email engagement.
- Referrals (227): traffic generated through external links and partner websites.
- Social media (207): primarily from LinkedIn, reinforcing its role in awareness and distribution.
Most popular pages
- European Sealing Association (Homepage)
- FSA Spiral Wound Gasket Test Procedure Update
- List of members
- News archive
- PFAS update: ECHA releases guidance and PFAS use-mapping for SEAC consultation
- Membership
- Planning ahead for the ESA AGM 2026 in Seville
- Flange Gaskets
- Update on the European Drinking Water Directive (DWD)
- Elastomeric & Polymeric Seals
Top visiting countries
- China
- Germany
- France
- United States
- United Kingdom
LinkedIn growth
ESA’s LinkedIn community continued to grow, adding 55 new followers and bringing the total to 3,475.
At a glance
- Impressions: 12,976
- Engagement: 207 reactions, 6 comments, 8 reposts, 342 clicks
- Engagement rate: 3%
- Posts published: 20
Impressions increased significantly compared to the previous period, alongside higher overall engagement and click numbers. While the engagement rate is slightly lower than before (4.7% → 4.3%), it remains solid given the increased posting frequency and broader reach.
Thank you to everyone who contributed to our digital presence over the past two months, whether by creating content, sharing updates, engaging with posts, or supporting distribution. Your efforts continue to strengthen ESA’s visibility and connection with the wider sealing industry.