The ESA Digital channels statistics

Newsletter statistics

Our August newsletter was sent out on August 8th, 2018, to 333 recipients. By Aug 21st, 2018, 114 users (34.4%) opened it, most were from the United Kingdom, followed by Germany and the USA. 52 recipients (15.7%) clicked on at least one of the articles. The open rate and click rates were both a little above than the average for the ESA newsletter, and both indicators are well above the industrial average. Most read articles were:

  1. Another Successful AGM is behind us
  2. USA Trade Tariffs – ESA’s Understanding of the Current Situation
  3. ESA Autumn Meeting Schedule

Website statistics

Last month (from 1st March to 31st March) there were 516 unique visitors coming to our website, which was less than in February but more than in previous months (November, December and January). Together visitors viewed 2,462 pages, on average 3.83 pages per visit. Visits lasted for 2:51 minutes on average.

In comparison with last month (February), the user count decreased from 525 to 516 but the page views increased from 2.199 to 2.462. The duration of visits stayed the same but average number of pages per visit increased from 3.32 to 3.83.

LinkedIn statistics

ESA LinkedIn page is continuously getting new followers. We have 819 followers so far, the majority is from Spain, followed by Germany and France (in the last 12 months). The engagement rate of the posts in the last 12 months was 0.9%.

ESA LinkedIn group membership is slowly, but continuously growing. There are currently 919 members that can participate in the group by asking questions, sharing solutions to a problem or posting links. You’re invited to check our group regularly, read our post on why you should be using LinkedIn groups and start participating.