News Archive2020-04-09T15:32:15+02:00

Storytelling in Marketing: Advantages and Disadvantages of Using Storytelling in Marketing, Methods of Implementation in B2B Markets

May 28th, 2024|

For Kastaş Sealing Technologies (ESA member company), using storytelling as a marketing method has been paramount. Their article explores the benefits and challenges of storytelling and its role in differentiating brands and building relationships with customers in the competitive B2B landscape.

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