In our previous article, we covered the various ways ChatGPT can help you improve different aspects of your LinkedIn profile. Now, let’s explore the next step: using ChatGPT to create content that not only engages your audience, but also helps you position yourself as an industry expert. 

LinkedIn logo on a mobile phone screen.

Why engaging content matters on LinkedIn 

LinkedIn is more than just a professional networking platform; it’s a place where you can showcase your expertise, build your personal brand, and attract potential business opportunities. But to capture and hold your audience’s attention in a sea of posts and updates, you need engaging content that helps you stand out, generate interest, and make a memorable impression. Here’s how ChatGPT can help you do just that: 

1.Generating content ideas 

The first common challenge in content creation is finding fresh ideas. ChatGPT can help you brainstorm topics based on your industry, function, or current trends. You can use a prompt, such as “Suggest trending topics in the sealing industry” and get a list of relevant topics to cover in your posts.  


[Prompt] “Suggest content ideas related to sealing and the shipbuilding industry.” 

[Response] Sealing techniques for water tightness: Explore the different sealing techniques employed in shipbuilding to ensure water-tight compartments. 

2. Drafting engaging posts 

When it comes to writing posts, ChatGPT can be your writing partner. You can provide a brief outline of your idea, and ChatGPT can help you expand on it by adding details and suggestions that will make your post more interesting.  


[Prompt] “Help me expand on the importance of quality sealing in shipbuilding.” 

[Response] Explore the specific challenges posed by rough sea conditions, such as high waves, extreme weather, and dynamic forces, and emphasise how quality sealing is the first line of defence in demanding maritime environments. 

3. Writing LinkedIn Articles 

LinkedIn Articles allow for more in-depth and long-form content. They are like blog posts published directly on the LinkedIn platform, giving you the opportunity and space to delve deep into topics relevant to your industry or profession. ChatGPT can assist in generating article introductions, structuring the body, and providing insights or examples to support your key points. 


[Prompt] “Create a short introduction for an article on the importance of quality sealing in the shipbuilding industry.” 

 [Response] In the dynamic world of shipbuilding, where the colossal vessels that cross our oceans come to life, there is a hidden champion: quality sealing. This often-overlooked aspect is the foundation of maritime safety and structural integrity. /…/ 

4. Composing attention-grabbing headlines 

A compelling headline is essential to attracting readers. ChatGPT can give you suggestions for headlines based on the content you’re sharing. 


[Prompt] “Suggest a compelling headline for my post on the importance of sealing in shipbuilding.” 

[Response] Sealing the Deal: Ensuring Safety and Integrity in Shipbuilding 

5. Tailoring content to your audience 

To create content that engages your audience, it’s important to understand them. Your connections on LinkedIn likely have different interests, and ChatGPT can help you tailor your content to their preferences. 


[Prompt] “I want to engage with my LinkedIn audience, specifically with engineers within the automotive. What kind of content would resonate with them?” 

[Response] Share your expertise on automotive engineering topics, such as the latest advancements in electric vehicles, autonomous driving, or materials science. Showcase successful automotive engineering projects you or your company have worked on. /…/  

With ChatGPT as your content creation assistant, you can enhance your LinkedIn presence and provide your network with valuable insights. But remember: While AI can help you create content, it is your personal touch, experiences, and unique perspective that make your posts truly impactful.