In July 2026, LinkedIn introduced ‘Collaborative Posts’, a new feature that allows multiple LinkedIn members or company pages co-author a single LinkedIn post.
Unlike a regular LinkedIn post, where one account publishes the content and can tag others, a collaborative post lists collaborators as authors and appears on their profiles or company pages as well. This makes the collaboration more visible and can also help the post reach a broader audience.
For B2B companies, this can be particularly useful, since partnerships, customer projects, product launches, events and other business activities often involve several people or organisations.
How do collaborative posts work?
When creating a post, users with access to the feature can select Add collaborators and invite up to five connections or company pages. Invited collaborators receive a notification and can review and accept the invitation. Once they accept, they are listed as collaborators on the post, which also appears on their profile or page.
Collaborative posts can be used with most common LinkedIn formats, including text, images, videos, links, documents, polls and events. The post has to be public, and only the original creator can edit it and manage the collaborators. Collaborators can, however, remove themselves from the post later if they wish.
Note: LinkedIn announced the global introduction of the ‘Collaborative Posts’ feature in July 2026, while its Help pages state that the feature is still being rolled out gradually and may not yet be available to everyone.
How can B2B companies use collaborative posts?
LinkedIn gives examples such as product launches, major business announcements, brand partnerships and company milestones, and there are plenty of similar situations in B2B where the feature could make sense.
For example, companies could use collaborative posts to:
- announce a new integration with a technology partner
- share the results of a project together with a customer
- promote an event together with its speakers or organisers
- publish a company update together with an executive or employee
In all of these cases, more than one party is already involved in the story, and a collaborative post makes that relationship more visible, instead of one account publishing the post and tagging the others.
Collaborative posts are still being rolled out, but for B2B companies the feature is worth keeping an eye on, especially where content already involves customers, partners or several people across an organisation. It could become a useful addition for presenting business relationships and shared projects in a more visible way.